Our Alberta Advantage is an initiative of the Alberta Advantage Immigrant Support Society — a 100% non-partisan, issue-focused campaign dedicated to opposing the Alberta government's planned discriminatory referendum questions and protecting the people who build this province.
The true Alberta Advantage has always been built on a simple promise: you are measured by the content of your character and what you contribute to your community. "Our Alberta Advantage" is a movement of everyday Albertans standing up against discriminatory policies and fighting to protect the hardworking newcomers who help build our province.
Right now, our government is trying to rewrite history.
After spending millions inviting people to move here, the provincial government is now scapegoating those very same immigrants to hide their own failures, massive deficits, and declining public services. We believe a stronger Alberta means uniting our communities, not dividing them with a manufactured crisis.
Newcomers, immigrants, and temporary residents are essential to every corner of the province:
💛 Essential Workers
Filling the critical, everyday jobs that Alberta businesses desperately need to keep our local economy moving.
💛 Taxpayers
Paying their fair share of income and consumption taxes to fund the province from day one, just like everyone else.
💛 Vulnerable Residents
Protecting people from being denied basic human rights, healthcare, and a social safety net simply because of their immigration status.
💛 Community Builders
Enriching our neighborhoods and upholding the true, welcoming spirit of the Alberta Advantage.